If you want your product to be noticed in the market – then it’s crucial to have a great packaging design! For your product to stand out from the competition it’s essential to work on the way your product looks and how its message is conveyed to the customers.
Now that we have made it clear how important a packaging design is; below are the things you need to know before starting the packaging design
Giving below are some tick and tips you can use to better analyze your channel’s audience and use various tools in YouTube’s very own analytical platform.
Imagine a product for men in pink packaging! No, they will not buy the product. Thus, it is essential to know who your audience is and then decide the packaging accordingly. For old people, you may need more text, for children – more colors!
It’s essential to know how your customer will purchase the product: online? Supermarket? A boutique? If you plan to sell it online, then the packaging will be different if you’re selling the same product in a supermarket. Your package has to make the customer feel safe!
It’s always a good idea to take a look into what your competition is doing. After understanding your competitors’ designs, you can come up with something more unique that will help your packaging to stand out. So, keep a lookout on your competitors designs.
There is some information you need to collect before starting designing the packaging. These include – what is the brand image you’re trying to portray, and most importantly the budget for the packaging. Keeping these in mind you can start the packaging process. Remember don’t deviate from what your brand wants to convey.