It’s been a year since Google has pulled the plug on the connection between YouTube and its analytics service, Google Analytics. This happened without much information going around about it and it caught all users of the platform off-guard. People then had to get used to a whole new software YouTube Creator Studio and get to know its ins and outs. This turned out to be a lot of hassle and saw performance of various channels on the site drop.
Since then, Google has been pushing YouTube to be the premiere platform for creators as well as businesses. This can be seen from the various and continuous updates it has been rolling out for the Creator Studio. While it is good that it is bringing about a platform to be the premiere space for video content, the change was too sudden and jarring and many users of the service felt a sense of whiplash.
Giving below are some tick and tips you can use to better analyze your channel’s audience and use various tools in YouTube’s very own analytical platform.