9 WAYS TO CREATE POSITIVE WORD -OF -MOUTH ADVERTISING
Whatever the business you might have or the business you are going to start, we all need proper channels of advertising. Word-of-mouth advertising is one such essential, even crucial tool to advertise your products.
One could even term it as ‘gossip’, but this could turn out to be beneficial to your company. It is a common tendency of people to go by personal recommendation of other people, who have bought products in the market. People tend to listen more to a friend, than watch on TV about products.
Statistics report that about 70% of individuals make purchase decisions based on word-of-mouth advertising only. Up to 50% of individuals place their trust on friends and family more than any other form of advertising.
Word-of-mouth advertising (WOM) can induce any individual into buying your products, if done successfully. A great WOM can help you to get the required salesforce, attract target customers, encourage sales and in turn give you maximum profits.
Given below are 9 key strategies which would make your time and effort worthwhile, while employing these WOM techniques: –
• BUILD AN EXSCELLENT CUSTOMER SERVICE!
To build a good customer service, the product you sell should be of top-notch quality. Make sure customers are getting what they pay for. Remember to keep in mind, that quality should never be compromised.
A happy customer is the best WOM advertiser you will get.
• INSPIRE YOUR EMPLOYEES:
An organization’s success depends on its employees. A happy workplace is a wonderful way of getting your product advertised through WOM. It directly portrays the transparency of how you treat your employees.
• ATTRACT CUSTOMERS THROUGH VISUALS:
To bring out the WOW factor to attract customers, you must be skilled in using the right visuals for your product. There are certain tools such as ADOBE ILLUSTRATOR to help you to create beautiful designs. Make sure to create the best graphic designs for your product to succeed.
• CREATE WORD-OF-MOUTH (WOM) TRIGGERS:
Emotion triggering is one of the best strategies to use, when it comes to WOM advertising. To make your product stand out in the market, you must be aware of how these emotional triggers work.
For instance: Cadbury chocolates triggers happy feelings and every single ad of theirs has their own special tagline – ‘taste like it feels…’ This is a form of trigger that has made people believe that if they eat a Cadbury chocolate, they will feel happy.
• ENCOURAGE USER GENERATED CONTENT:
User generated content, otherwise known as UGC is relatively simple. UGC works for all businesses – whether big or small. A simple poll or a contest conducted can help you to ascertain the worthiness of your product in the market. This would also help you to get people to say good things about your product, organically.
• COLLECT AND DISPLAY REVIEWS OF YOUR PRODUCTS:
To make customers patronize your business and products, you must be able to satisfy them by what you’re offering. Be honest and always display the reviews you have got for your products. Try to display the reviews in your website. Statistics state that almost 90% of customers trust online reviews, the same way they trust WOM recommendations.
• BE SOCIAL ON SOCIAL MEDIA:
To have a business up and functioning, you need to be active in social media. It is always good to stay active and create good quality content for your customers. This way, you can improve and expand your company’s media presence online. Start sharing more images, small videos, review on your product page to attract more customers.
• ESTABLISH A REFERRAL PROGRAM:
Start appreciating your customers by including them in your own personalized referral program such as discounts, giveaways etc. The more you reap them with benefits, the more WOM advertising, you will get through them. Nothing satisfies customers more than the due recognition given to them as loyal customers.
• SPARK WOM AMONG INFLUENCERS:
To create a better WOM marketing, you need to focus more on micro-influencers. Influencers are those people who sample your products and share reviews about them on social media. This could, in turn, get you more customers and help you to maximize profits.
Follow these strategies to achieve positive WOM for your targeted traffic. Build trust by respecting customers. Create good quality products and your WOM will fall into place automatically. In the end, its all about happy customers! What we see as testimonials and reviews on the internet is just an advanced level of WOM. The world is at our fingertips and we, as entrepreneurs must learn how best to use it efficiently and effectively, to our gains.