How to redefine your brands image

By Binoy Parakat

Five ways to redefine your brand’s image 

Every brand has a voice, a mission, a vision – however, it’s not mandatory that your brands’ image is eye-catching, appealing, and captivating. In short, your brand may not speak to your customers the way you wanted it to and thus it’s time to create a new brand image for your brand.  

Follow some easy steps below and succeed in telling your brand’s story the right way! 

Re-establish your brand's audience and market 

You may be mistaken about who your real customers are. In such cases, take a look at who is buying from you, look at the demographics and do extensive research.  

Once you are aware of who your market and audience are, you can start the procedure of rebranding! 

Redefine your company’s vision, mission, and values

While working on a new mission and vision there are three questions that you must ask yourself. 

First, what are you doing? 

Second, how are you doing it? 

And third, why are you doing it 

Look deep and understand what exactly is your company’s mission, vision, and value. It might be similar to the already existent one, but we advise you to think more and take a newer and more innovative route.  

Rename your company

Changing the name of your company is a part of the process of re-branding. But you should be aware that changing names can cost you brand recognition and organic search traffic instantly. So, if you’re renaming your company make sure to have a plan for recovery as part of your post-re-brand strategy.  

So, is your brand name a misfit – it’s time to go back to the drawing board and come up with some new ideas! 

Work on a new logo

You loved your logo and are attached to it. However, your customers find it difficult to comprehend and cannot make the connection. Yes, it’s time to change it even though you think it’s perfect.  

 

This time, when you are working on the logo make sure it’s telling your story, it’s simple, makes an impact, it’s adaptable, and is long term 

Build new brand guidelines

If you are 100% sure that you are going to create a new identity for your business – then it’s sure time to invest in your new brand guidelines. This will help to keep your brand consistent after the revamp and transition.   

The brand guideline will apply to your logo, color palette, typography, and other elements for your brand! 

Get down to creating your new brand image!

What are you waiting for, get together with your team, have a brainstorming session, and find a unique voice for your brand. A voice that connects with the right customers and is appealing at the same time!