How important is a logo for your brand
By Binoy Parakat
In today’s business world, to make your brand visible, to enhance its importance in the market, and to make it memorable – It is important to create a logo. Why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from the competition, fosters brand loyalty, and is expected by your audience.
A logo helps to make a strong first impression
A logo is a very first thing that a consumer notices and pays attention to. If it’s unique, catchy, and has a ‘memorable factor’ then the consumer will be impressed and would further want to know about your brand and what it stands for. So, be careful while designing a logo; it will be your doorway to attracting your right target audience.
A logo distinguishes you from your competition
Having a logo for your brand is undoubtedly extremely crucial. If you represent a pizza, make sure your logo is different from the other thousands of pizza companies and restaurants out there in the world. Having a unique and different logo would help to attract more consumers to your brand as they are captivated by the uniqueness of your logo. This way you will stand apart from the other pizza stations and brands present.
Helps to create brand loyalty
Have you been in the market for some time now? Has your logo registered in the minds of the people who are aware of your brand? Once, that is done – there is no going back. Your logo could engage the audience and create a memorable factor. Whenever your brand’s logo will be displayed, the consumer would know exactly what brand it is associated with. For example, you’re looking for some workout gear and then you come across the Nike swoosh, as soon as that happens you remember Nike and go to the showroom to purchase the perfect fit.
Once you are chosen and liked, there is a high chance that those consumers would come to you again and again and be loyal to your brand.
A logo helps to grab attention
Without a logo, a company has about only 2 seconds to convince a customer that their products are good and different from those available in the market. Hence, a logo is important for your brand.
A logo has the power to communicate the company’s core value in the most engaging and thoughtful ways. A logo takes only seconds to register, and if it’s good – you are at the front of your race.
A logo is the first thing that your consumer would look at
It’s mostly evident that a logo is the first thing that your audience would look at when they want to witness any form of communication from your brand. Hence, a logo should be placed on materials such as business cards, flyers, brochures, etc.
In short – if you don’t have a logo then there aren’t many people noticing your brand.
Thus, we have showered light on why a logo is important for your brand and why its importance should not be undermined. So, if you are a great brand without a logo – get out there and create one that tells your story in the simplest ways.